Strategy advisory · London
We help leaders make the one decision that matters.
A small partnership for chief executives and boards. One question at a time, worked through on paper until the call is clear.

140+
Decisions advised on since 2011
9 of 10
Clients who return for the next one
6 weeks
Typical engagement, question to call
How we work
/01
One question
We start by writing down the single decision in front of you. Everything else waits.
/02
Partners only
The partner you meet is the partner who does the work, from the first call to the board paper.
/03
A written call
You leave with a recommendation on one page, and the reasoning behind it on the next three.
The decision file
/01
Family-owned manufacturer, £180m
Sell the business, or bring in the next generation?
+
/02
Regional hospital group
Merge with a neighbour, or stay independent?
+
/03
Listed retailer, 210 stores
Close forty stores now, or wait a year?
+
/04
Charity, £60m income
Take the government contract, or protect the mission?
+
/05
Founder-led software company
Raise again, or sell to the strategic buyer?
+
/06
Professional services firm
Open in New York, or grow London first?
+
Most firms sell answers. We help you choose the right one.

Client · Family-owned manufacturer
“They did not hand us an answer. They found the one question that mattered, and once it was on the table the call was obvious.”
Catherine Brook
Chair, Brook Engineering Group
From the notebook
Bring us the decision you keep postponing.
partners@counsel.co · +44 20 0000 0000


