/03

The decisions that can wait a year

July 2026 · 5 min

Most urgent decisions are not. A short test for telling the difference.

Most decisions presented as urgent are not. A useful test: what is lost, specifically, if this waits a year? If the answer is a number, decide now. If the answer is a feeling, wait, and use the year to find out more. The decisions that cannot wait are usually the ones nobody has put on the agenda.

Counsel.

Strategy advisory for leaders

Office

12 Bedford Row

London WC1R 4BU

Contact

partners@counsel.co

+44 20 0000 0000

© 2026 Counsel LLP · Privacy · Terms

Create a free website with Framer, the website builder loved by startups, designers and agencies.