/06

Open in New York, or grow London first?

Professional services firm

The options we weighed

A New York office with three partners. A US alliance. Double down on London.

The call

An alliance for two years with a written option to buy.

Outcome

Alliance revenue covered the option price

Counsel.

Strategy advisory for leaders

Office

12 Bedford Row

London WC1R 4BU

Contact

partners@counsel.co

+44 20 0000 0000

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